Hertz is one of the most globally recognised travel brands and the world’s largest and longest established vehicle rental company. A pioneer in car hire, Hertz invented the fly-drive concept and has since developed many innovative service initiatives to take the stress out of renting, winning many consumer and industry awards along the way.
For our customers
Cars around the World > over 8000 locations in 154 countries, including all major cities and airports
Cars for any occasion > city run-arounds, family hatchbacks, MPVs, SUVs/4WD, premium
Make & Model Reservable ‘Collections’ (Fun, Green, Family, Prestige, Adrenaline) – the car you book is the car you drive.
Wide range of products > hourly/daily/weekly/weekend rates; one-way rentals, family and young renter orientated packages
Best Hertz Rates Guarantee > The best Hertz rates are always on Hertz websites and are inclusive of insurances, taxes and unlimited mileage
Gold Plus Rewards > the only Global Car Hire loyalty programme. Earn and redeem points for renting with Hertz.
Global Partner benefits > enjoy preferential rates and bonus miles if travelling with our partners
Essential optional extras > unique own branded NeverLost® Satellite Navigation System, child seats, pre-paid fuel option, excess waiver and travel insurance products
Ease of Rental > Save time with Online Check-in, Instant Return and Online Invoicing
Peace of mind motoring > no charges if cancellation within 1 week of booking; free 24/7 emergency roadside assistance
For our affiliates
Wide range of graphical and text creative > available formats include:
-Horizontal leader board - 728x90
-Std – 468x60
-MPU – 300x250
-Vertical skyscraper – 120x600 & 160x600
Regular promotions to boost conversions; alerts via twitter
Exclusive Offers available for closed user groups (sites with registration functionality)
Earn up to 7% per booking for all upfront sales on prepaid rates
Ad-hoc Bonus commission offered for support of key initiatives
30 day cookie recognises indirect referrals (subject to data validation)
What’s included in the Hertz Programme
The Hertz Europe Affiliate programme is designed to drive incremental leisure car and van business via its UK, FR, DE, IT, ES, BE, NL and CH websites. To this extent, Hertz will reward affiliates who generate retail reservations on their prepaid and non-prepaid rates (subject to exclusions below).
Event Sales and Lead Sales
i. Event sales are where consumers book and prepay for car or van hire; affiliates will be paid based on their CPA rate and the value of the reservation at the time of booking.
ii. Lead sales are where consumers make a provisional 'non-prepaid' reservation for car or van hire. As consumers only have to pay Hertz if they complete their rental, many non-prepaid reservations never happen (they are either cancelled or the customer doesn't show). As it is not possible for Hertz to reclaim commissions paid for non-completed reservations, in acknowledgement of an affiliate referral being made, Hertz will pay £3 per reservation.
What’s excluded from the Hertz Programme
Contract/ Corporate Rates (CR) - reservations made by customers on Company contracted rate programmes are not commissionable as these are special, pre-agreed rates between Hertz and selected organisations. As customers associated with these organisations are mandated to rent from Hertz, the rates paid exclude any allowance for marketing cost or referral commission. Reservations tracking as Contract Rates sales will be rejected and no affiliate commission will be awarded.
Tour Operator/Travel Agent Reservations – where bookings have been booked via a tour operator or on a tour operator rate programme, no commission will be paid by Hertz as it is the Tour Operator that sets the commissions it pays to its affiliates.
Duplicate claims – Hertz will only attribute a referred reservation to one party. Where a reservation referral is being claimed by multiple parties, direct (in-session) referrers will always be credited first. Where there is no direct referrer, cookied sales will be credited to the first click referrer.
Reservations claimed more than 30-days post-click
Reservations that have been cancelled.
Activity on ‘Hertz On Demand’ or ‘Advantage Rent A Car’ are covered by other programmes.
The approval / payment process
As of 1st March 2012, the Hertz programme operates a 60 day pending period in order to manage the large increase in non-qualifying referrals. This will help improve the accuracy of the data reported in the affiliate dashboard as data will only relate to approved referrals.
Hertz wants to have a fair two-way relationship with its affiliates. It will help and reward affiliates who support its aim of driving quality traffic and revenue in an open and honest manner. Affiliates who are found to be undertaking in activities which breach the programme terms, damage the Hertz brand or impact on its aims will be removed and have any earnings from such activities withheld or reclaimed.
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