Compliance with Addendum
Compliance with Addendum
Subsequent to the publishing of the Addendum on Wednesday 19th May 2004, Tradedoubler
has ensured that within a reasonable timeframe all adware partners, with whom
we work, are compliant. In addition we agreed to investigate any claims made
by any user or affiliate with regard to the contravention of this agreement.
Following some months of research, we have discovered that there are Adware
companies within our network in the UK whose distribution partners contravene
our Addendum. Pending full investigation of such relationships, we are withdrawing
co-operation with 180Solutions and Claria.
The condition we found to be non-compliant amongst their partners is highlighted
below:
In order to comply with this Addendum adware publishers must provide
the following information to Tradedoubler;
- A privacy policy that complies with EU directive 2002/58/EC.
- An outline explaining the process of how the company increases its user
base. Should the adware publisher bundle their software with other applications
they must prove that they do so clearly with explicit instructions to the user
on how to install and uninstall the software.
- Evidence that they serve branded advertising units (i.e. the sender
of the advertising is clearly marked).
Tradedoubler is not prepared to work with any adware company whose distribution
partners' full compliance with the install and uninstall process is not
found to be 100% transparent. As a result we will cease any activity with these
companies until such time as there is full transparency and compliance with
respect to their distribution deals.