Affiliate Chronicle

How to make e-mail marketing work There are several ways to increase the traffic you get to your site. One is to use the search engine optimization as described in the August chronicle. But what happens if you get visitors to your site but they never return again? In order to get regular returning visitors you have to inform them about news on your site.

Collect your visitors' e-mail adresses
Start collecting the e-mail adresses from your visitors. Insert a "Newsletter" form on your website and offer your users, for example, a monthly newsletter about a certain topic. This form should be connected to a database and store the entries. It can also be useful to collect some more information e.g. age and sex in order to know more about your site visitors.

For example:

Sex:	male female
Age:
e-mail adress:

After collecting a number of e-mail adresses, you should then create a newsletter. Include information about the news, banners, offers and links.

Do:

• Target your email if possible, for instance, by age or sex.
• Make the content interesting and easy to read.
• Send newsletters with regular frequency, i.e. weekly or monthly.
• Take the best product offers that fit to your users.
• Try to get special offers for your different target groups. For example: include a multimedia or computer offer in your mail to the male users and include a fashion offer in the mail to female users.

Don´t

• Spam
• Send newsletters too often
• Send newsletters that don't contain exciting and interesting content
• Have long links to click on that could get broken
• Don't present yourself as the merchant
• Don't include Tradedoubler links without permission

To increase the performance of your e-mail marketing it is very useful to send the newsletter also in HTML format. In HTML you are able to make a more readable and interesting layout for your users. It is also possible to include special offers with images and deep links direct to the offer page on the merchant.

Deeplink to your own site
Send the recipient to a specific part of your site to introduce, review and recommend a special offer. You can use a deeplink in this case. Here is an example how the link could look:

No ideas for christmas gifts? You don´t know what you can buy? What about some multimedia / computer equipment or better clothes? In the discount24 shop you find everything at the best possible prices: >>>http://www.spiky-online.de/discount.html<<<

Tradedoubler links
It is also possible to include Tradedoubler links in your e-mail. The main advantage here is you are leading your users directly to the point of sale on the merchants site. Before you include Tradedoubler links in emails you need to be approved by Tradedoubler, so we can edit your account for tracking purposes. To become enabled you have to provide us with the following information:

• Name
• E-Mail adress
• Phone Number
• Website adress - URL
• Size of distribution list
• List subject area, i.e. if you have particulary relevant subjects for your users
• Is your list an opt-in list with unsubscribe message?
• User demographics / profile (please provide as much information as possible)

Good luck and best regards,

Daniel Richter
Affiliate Manager
Tradedoubler Germany


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