Keyword Report
What is the Keyword report?
This report allows you to very easily see which search phrases generate leads and sales for you via the pay-per-click (PPC) search engines. If you're not familiar with the PPC search engines some examples are Google Adwords, Overture, and Espotting ? however there are others of note too. Please note that some programs prohibit or restrict the bidding on keywords. Please check the program page to see if this is the case for a program you wish to promote in this way.
Optimize your spend
This new functionality allows you to see exactly how many UVs, leads and sales have been generated and in addition what products make up each order ? all of this for each search phrase. So, with this tool, you can easily manage your keyword campaigns and optimize your spend.
Combinate this report with the EPI report
Using the keyword report with the EPI report will help you to create categories and group your links. For example, if you are using an electronic retailer, you can create a category "televisions" to group all the keywords referring to televisions, a category "hifi" to group all the keywords referring to it etc.
How does it work?
You do not need to change your tracker links or do anything except ask Tradedoubler to enable you for this report (see below). The Tradedoubler system reads where each click comes from and what the search phrase is however in some cases it isn't possible (with some minor PPC search engines for example). In these cases, the search phrase field will be blank.
Separate the results from other traffic
Any traffic that comes via a site under your Tradedoubler account that is enabled for this report will show up in this report. Therefore, we recommend that you add a new site to your account (via "Edit site info") which you only use with keywords. Then you can clearly see the difference between your keywords results and your other results.
Interprate the results
Once the Keyword report is enabled for you, you will find it in the list of reports. You can choose to run the report per program, per site and per date, and in the required format (csv, html, Excel or pdf). You can choose to have the report for all transactions or only for leads and sales. This screenshot illustrates the "all transactions" option:
How to get enabled
Please contact Tradedoubler with your site id and ask to have access to the keyword report. Feel free to send any questions, comments or feedback about this new functionality.
Back
This report allows you to very easily see which search phrases generate leads and sales for you via the pay-per-click (PPC) search engines. If you're not familiar with the PPC search engines some examples are Google Adwords, Overture, and Espotting ? however there are others of note too. Please note that some programs prohibit or restrict the bidding on keywords. Please check the program page to see if this is the case for a program you wish to promote in this way.
Optimize your spend
This new functionality allows you to see exactly how many UVs, leads and sales have been generated and in addition what products make up each order ? all of this for each search phrase. So, with this tool, you can easily manage your keyword campaigns and optimize your spend.
Combinate this report with the EPI report
Using the keyword report with the EPI report will help you to create categories and group your links. For example, if you are using an electronic retailer, you can create a category "televisions" to group all the keywords referring to televisions, a category "hifi" to group all the keywords referring to it etc.
How does it work?
You do not need to change your tracker links or do anything except ask Tradedoubler to enable you for this report (see below). The Tradedoubler system reads where each click comes from and what the search phrase is however in some cases it isn't possible (with some minor PPC search engines for example). In these cases, the search phrase field will be blank.
Separate the results from other traffic
Any traffic that comes via a site under your Tradedoubler account that is enabled for this report will show up in this report. Therefore, we recommend that you add a new site to your account (via "Edit site info") which you only use with keywords. Then you can clearly see the difference between your keywords results and your other results.
Interprate the results
Once the Keyword report is enabled for you, you will find it in the list of reports. You can choose to run the report per program, per site and per date, and in the required format (csv, html, Excel or pdf). You can choose to have the report for all transactions or only for leads and sales. This screenshot illustrates the "all transactions" option:
How to get enabled
Please contact Tradedoubler with your site id and ask to have access to the keyword report. Feel free to send any questions, comments or feedback about this new functionality.
Back
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